Affiliate Business- Long Term or Short Term?
Written by Paul BourqueSo I guess a pretty big question when thinking about your affiliate business is what type of business do you want to start up. Do you want to focus all your efforts on a site that will bring in consistent money over the long term (6+ months)? Do you want to go on a super-hot tip and make a lot of money with a short term business (>1 month)? Or do you want to try to find what’s hot and run it for a couple months and then accept when it dies?
The inspiration comes from a campaign that I ran in the short-middle term range. I primarily want to talk about it because most “gurus” out there will tell you that it’s all in setting up the long term, “mini website” blah blah. That’s not the only strategy out there. I just got out a niche a couple weeks ago that made me $6,000 profit/day on average, but I only had it up for 17 days before it died. Although this only lasted barely 2 weeks, I still made 100k, which is a nice salary nowadays.
Another campaign I ran back in the day was dating…everybody thought they were cool because they though they found the only niche I ran. Well not the only, but dating was awesome for around 6 months (peaked around 20k/day for me…about 8k profit margins were lower).
After the dating buzzed died when spring rolled around, I broke into another niche and did 4-5k profit/day on that…that only lasted for around 2-3 months.
My point with all these examples isn’t to sound tough saying I made a lot of money, it’s to get the point across that running a long-term business isn’t the only way to make a lot of money. For the past year or so I’ve ran on short-medium term niches. Sure I have long-term sites that have been making less money but over a longer period of time. I’m actually in the process of building out a slower, more long term niche, so we’ll see how that goes and I’m sure it’ll do fine.
So when you ask your friend about this way to promote something and they say “uhh yeah that probably won’t last too long it’s probably not worth it”, that means they’re banking on it and you can hop on and ride the money train as long as it lasts…just don’t get upset when it dies.
