Keeping in Touch w/ Your potential customers
Email marketing a great way to let readers and potential customers be updated with your latest posts (apart from RSS feed), its a great way to keep in touch with customers. You can also ask for suggestions from your customers.How do you collect email accounts?
There are a couple actions you can take to collect these emails. One technique is the obvious, post a "sign up for our newsletter" link up. The other is to offer something free, like an eBook. eBooks' are becoming a very popular way bloggers use to attract more readers. Why? Its a free way to gain readers. Remember to offer an eBook related to your website.
Do Not Spam. Do Not Collect Emails Illegally from people selling them. Its not a good idea. If your caught you can be prosecuted... Its better to do it the legal way.
good luck!